About

Design leadership

Over the past decade, I’ve worked across charitable giving, personal finance and the energy sector, leading the design of products and experiences that solve complex problems for both businesses and the people they serve. Today, my focus extends beyond designing individual experiences. I’m passionate about helping organisations build the capability, culture and operating models required to deliver exceptional products at scale.

My approach combines human-centred design, data and emerging AI capabilities to help organisations deliver meaningful outcomes. I’m particularly interested in how design can evolve to become a strategic capability across Product, Engineering and UX, enabling teams to move faster without compromising on customer experience.

I’m drawn to solving meaningful problems that have the potential to create lasting impact. Whether improving financial wellbeing, enabling charitable giving or accelerating the global energy transition, I enjoy working at the intersection of business strategy, technology and human needs.

As a design leader, I’m passionate about:

• Building and mentoring high-performing, cross-functional design teams.
• Scaling design capability through operating models, Design Ops and modern tooling.
• Exploring how AI can democratise aspects of design across Product and Engineering
• Creating product strategies grounded in user, business and technical realities.
• Helping organisations mature their design practices without simply scaling headcount.
• Designing the conditions that enable teams to build exceptional products at scale.

For me, design isn’t just about creating better interfaces. It’s about creating the conditions for better decisions, better products and better experiences for end users, teams and businesses.