Skills required: data analysis, UX design, UI design, design system, prototyping
Outcome: Clearer direction to the right areas of the site.
The problem
One in particular was existing customers wanting to switch to a new deal. Many would find themselves in the journey for new customers.
Review and evaluation
By providing a clear route in to the right journeys for existing customers we could reduce effort and improve overall customer satisfaction.
Design and prototyping
Delivery